The Marketing Plan
Completed by Miguel Zambrano Carranza
March 26, 2025
16 hours (approximately)
Miguel Zambrano Carranza's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Planning
- Category: Performance Measurement
- Category: Customer Analysis
- Category: Financial Management
- Category: Performance Metric
- Category: Marketing Channel
- Category: Customer Retention
- Category: Marketing Communications
- Category: Integrated Marketing Communications
- Category: Market Analysis
- Category: Market Research
- Category: Customer Acquisition Management
