Sustainable Marketing and Consumer Trends
Completed by Ivan Azzola
September 16, 2026
19 hours (approximately)
Ivan Azzola's account is verified. Coursera certifies their successful completion of Sustainable Marketing and Consumer Trends
What you will learn
Create a marketing strategy that supports a circular business model.
Identify key motivators and barriers that influence sustainable consumer behavior.
Discover how a company's purpose, values, and messaging shape a sustainability-aligned brand.
Apply knowledge of policy, market trends, and traceability tools to develop sustainability messaging.
Skills you will gain
- Category: Sustainable Business
- Category: Marketing Communications
- Category: Advertising
- Category: Environmental Issue
- Category: Market Opportunities
- Category: Driving engagement
- Category: Branding
- Category: Regulatory Compliance
- Category: Law, Regulation, and Compliance
- Category: Emerging Technologies
- Category: Marketing Management
- Category: Corporate Sustainability
