Marketing Automation with AI and HubSpot: Plan to Execution
Completed by Michele Eichelbaum
February 13, 2026
2 hours (approximately)
Michele Eichelbaum's account is verified. Coursera certifies their successful completion of Marketing Automation with AI and HubSpot: Plan to Execution
What you will learn
Develop effective ChatGPT prompts for the creation of a marketing automation strategy.
Design and publish an automated lead nurturing workflow with customer elements and lead scoring for campaign launch.
Create a campaign performance dashboard to visualise marketing automation performance.
Skills you will gain
- Category: Prospecting and Qualification
- Category: Personalized Campaigns
- Category: Prompt Engineering
- Category: MarTech
- Category: Dashboard
- Category: Customer Relationship Management (CRM) Software
- Category: AI Integrations
- Category: Marketing Automation
- Category: Key Performance Indicators (KPIs)
- Category: Lead Generation
- Category: Email Automation
- Category: Customer Engagement
