Google Ads for Beginners
Completed by Valerie Egan-Wyer
July 16, 2025
2 hours (approximately)
Valerie Egan-Wyer's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Digital Advertising
- Category: Advertising Campaigns
- Category: Advertising
- Category: Keyword Research
- Category: Paid media
- Category: Marketing
- Category: Campaign Management
- Category: Target Audience
- Category: Google Ads
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Online Advertising
