GenAI for PR Specialists
Completed by Rob Lagendijk
November 21, 2024
2 hours (approximately)
Rob Lagendijk's account is verified. Coursera certifies their successful completion of GenAI for PR Specialists
What you will learn
Identify the capabilities of GenAI for PR specialists across basic role-specific functions.
Experiment with AI tools for PR to determine how they can streamline your work as a PR professional.
Compare and contrast the risks, challenges, and ethical considerations of using GenAI in PR functions in the workplace.
Skills you will gain
- Category: Prompt Engineering
- Category: Data Ethics
- Category: Media Relations
- Category: ChatGPT
- Category: AI Workflows
- Category: Responsible AI
- Category: Team Leadership
- Category: Artificial Intelligence
- Category: Generative AI
- Category: Crisis Management
- Category: Content Creation
- Category: Public Relations
