Digital Marketing Landscape
Completed by Dominik Matisic
February 19, 2026
11 hours (approximately)
Dominik Matisic's account is verified. Coursera certifies their successful completion of Digital Marketing Landscape
What you will learn
Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.
Skills you will gain
- Category: Content Optimization
- Category: Marketing Planning
- Category: E-Commerce
- Category: Search Engine Optimization
- Category: UI/UX Strategy
- Category: Social Media Marketing
- Category: Digital Advertising
- Category: Brand Awareness
- Category: Digital Content
- Category: Marketing
- Category: Marketing Strategies
- Category: Customer Engagement
