Marketing Planning, Audience Insights, and KPI Measurement
Completed by Ruhab Dabeer
April 19, 2026
8 hours (approximately)
Ruhab Dabeer's account is verified. Coursera certifies their successful completion of Marketing Planning, Audience Insights, and KPI Measurement
What you will learn
Build a data-backed omni-channel marketing plan using SWOT analysis, personas, and KPIs.
Design and deploy audience surveys, then analyze demographic data to surface key insights.
Organize marketing campaigns with visual project management tools and sprint retrospectives.
Set KPI targets, monitor mid-quarter performance, and develop data-supported action plans.
Skills you will gain
- Category: Analytical Skills
- Category: Data-Driven Marketing
- Category: Data Visualization
- Category: Cross-Channel Marketing
- Category: Strategic Marketing
- Category: Performance Measurement
- Category: Marketing Effectiveness
- Category: Sprint Retrospectives
- Category: Marketing Planning
- Category: Market Research
- Category: Marketing Operations
- Category: Performance Metric
