Email Marketing
Completed by Oi Ying Li
April 9, 2025
7 hours (approximately)
Oi Ying Li's account is verified. Coursera certifies their successful completion of Email Marketing
What you will learn
Build effective email campaigns using Mailchimp and GetResponse with hands-on demos.
Design high-performing emails, templates, pop-ups, and lead-gen assets for better engagement.
Automate workflows, drip sequences, retargeting, and follow-up campaigns to drive conversions.
Apply A/B testing, segmentation, and audience strategies to boost growth, retention, and ROI.
Skills you will gain
- Category: Campaign Management
- Category: Marketing Materials
- Category: Promotional Strategies
- Category: Growth Strategies
- Category: Law, Regulation, and Compliance
- Category: Marketing Automation
- Category: Account Management
- Category: Sales
- Category: Email Marketing
- Category: Target Audience
- Category: Brand Loyalty
- Category: Driving engagement
