Introduction to Google Analytics (GA4)
Completed by James Dascole
May 18, 2026
8 hours (approximately)
James Dascole's account is verified. Coursera certifies their successful completion of Introduction to Google Analytics (GA4)
What you will learn
Understand the foundations of web analytics, digital measurement, and how GA4 supports data-driven decision-making.
Configure GA4 properties, events, and conversions to ensure accurate data collection and tracking validation.
Analyze traffic sources, user behavior, and performance reports to generate actionable business insights.
Evaluate analytics insights to design strategies that boost marketing ROI and improve digital performance.
Skills you will gain
- Category: Web Analytics and SEO
- Category: Conversion Funnel Analysis
- Category: Data Validation
- Category: Dashboard Creation
- Category: Data Quality
- Category: Digital Marketing
- Category: Digital Analysis
- Category: Analytics
- Category: Google Analytics
- Category: Digital Media Strategy
- Category: Data-Driven Decision-Making
- Category: Business Analytics
