Strategic Brand Management
Completed by Shreyash Shinde
April 28, 2025
33 hours (approximately)
Shreyash Shinde's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Portfolio Management
- Category: Branding
- Category: Cross-Channel Marketing
- Category: Continuous Monitoring
- Category: Business Valuation
- Category: Value Propositions
- Category: Business Metrics
- Category: Brand Strategy
- Category: Brand Management
- Category: Product Lifecycle Management
- Category: Brand Marketing
- Category: Strategic Marketing
