GenAI for Lead Scoring and Identification
Completed by Briant Gervassi
January 26, 2026
3 hours (approximately)
Briant Gervassi's account is verified. Coursera certifies their successful completion of GenAI for Lead Scoring and Identification
What you will learn
Apply best practices and ethical considerations into your AI-based solutions and automations.
Build AI-powered tools for lead scoring, segmentation, and identification tasks using advanced GenAI platforms.
Apply prompt engineering techniques to effectively communicate with AI models in lead evaluation contexts.
Apply key concepts of GenAI and Large Language Models (LLMs) based tools for automating lead evaluation tasks.
Skills you will gain
- Category: Marketing Automation
- Category: Prospecting and Qualification
- Category: Responsible AI
- Category: OpenAI
- Category: Sales Process
- Category: ChatGPT
- Category: Generative AI
- Category: Workflow Management
- Category: Google Gemini
- Category: Data Ethics
- Category: Lead Generation
- Category: Sales Enablement
