Global Marketing: Cultural Frameworks
Completed by Michael Schwarz
June 11, 2025
14 hours (approximately)
Michael Schwarz's account is verified. Coursera certifies their successful completion of Global Marketing: Cultural Frameworks
What you will learn
Understand what culture is, how culture manifests itself in individuals and the environment, and how it is studied.
Predict consumer and employee behavior in different cultural markets and dynamic cultural settings.
Suggest ways to more effectively manage organizations across cultural boundaries.
Understand similarities and differences between national and organizational culture.
Skills you will gain
- Category: Intercultural Competence
- Category: Consumer Behaviour
- Category: Diversity Marketing
- Category: Human Resource Management
- Category: Culture Transformation
- Category: Cultural Sensitivity
- Category: Diversity Awareness
- Category: Cultural Responsiveness
- Category: Brand Marketing
- Category: Coordination
- Category: Cultural Diversity
- Category: Global Marketing
