The Marketing Plan
Completed by Arpan Chatterjee
November 5, 2023
16 hours (approximately)
Arpan Chatterjee's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Performance Metric
- Category: Financial Management
- Category: Marketing Communications
- Category: Integrated Marketing Communications
- Category: Marketing Channel
- Category: Marketing Management
- Category: Planning
- Category: Market Research
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Customer Analysis
- Category: Customer Retention
