Marketing Analytics Mastery: KPIs, Funnels & Growth
Completed by KISHAN THAKUR
May 6, 2026
20 hours (approximately)
KISHAN THAKUR's account is verified. Coursera certifies their successful completion of Marketing Analytics Mastery: KPIs, Funnels & Growth
What you will learn
Analyze KPIs like CAC, LTV, ROAS, and attribution to measure performance and drive data-backed decisions
Build and optimize marketing funnels using AARRR to improve conversions and user journey performance
Segment customers using RFM and apply unit economics to identify high-value users and drive growth
Use Mixpanel and Excel to run A/B tests, analyze campaigns, and generate actionable business insights
Skills you will gain
- Category: Data Visualization
- Category: Conversion Funnel Analysis
- Category: Data-Driven Decision-Making
- Category: Key Performance Indicators (KPIs)
- Category: Microsoft Excel
- Category: Analytics
- Category: Marketing
- Category: Performance marketing
- Category: Customer Analysis
- Category: Data Analysis
- Category: Marketing Strategies
- Category: Business Analytics
