AI and Creativity
Completed by Muzammil Naseem
April 13, 2026
15 hours (approximately)
Muzammil Naseem's account is verified. Coursera certifies their successful completion of AI and Creativity
What you will learn
Explain how generative AI and large language models work, including tokenisation, vectorisation and next-character prediction.
Apply generative AI tools to create high-quality media assets across text, images, video, audio and interactive environments.
Evaluate machine creativity and organisational self-disruption, balancing generative efficiency with human-led creative excellence.
Skills you will gain
- Category: Marketing Communications
- Category: AI Workflows
- Category: Generative Model Architectures
- Category: Content Strategy
- Category: Marketing
- Category: Digital Transformation
- Category: Responsible AI
- Category: Generative AI
- Category: LLM Application
- Category: Content Creation
- Category: Content Management
- Category: AI Product Strategy
