Behavioral Marketing
Completed by Aigbokhalia ozemoya
August 5, 2025
7 hours (approximately)
Aigbokhalia ozemoya's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Cross-Channel Marketing
- Category: Target Market
- Category: Social Media Marketing
- Category: Google Ads
- Category: Driving engagement
- Category: Marketing Analytics
- Category: Digital Advertising
- Category: Personalized Campaigns
- Category: Marketing Effectiveness
- Category: Data Collection
- Category: Online Advertising
- Category: Customer Relationship Management
