Digital Marketing
Completed by Anna Jane Scott
July 16, 2026
20 hours (approximately)
Anna Jane Scott's account is verified. Coursera certifies their successful completion of Digital Marketing
What you will learn
Define what digital marketing is and how it applies to modern business
Plan and launch a digital marketing campaign with measurable outcomes
Apply B2B marketing tactics to specific audience segments
Use digital marketing tools like Adobe Express to create and manage content
Skills you will gain
- Category: Marketing Automation
- Category: Driving engagement
- Category: Target Market
- Category: Marketing Strategy and Techniques
- Category: Diversity Marketing
- Category: Content Marketing
- Category: Promotional Strategies
- Category: Conversion Funnel Analysis
- Category: Advertising
- Category: Product Promotion
- Category: Lead Generation
- Category: Marketing Effectiveness
