Foundations of Sports Marketing
Completed by Katrina Frankish
January 13, 2026
19 hours (approximately)
Katrina Frankish's account is verified. Coursera certifies their successful completion of Foundations of Sports Marketing
What you will learn
Understand the principles and emotional drivers of sports marketing
Identify key actors and dynamics in the sports marketing ecosystem
Apply KPIs and ROI to evaluate campaign effectiveness
Skills you will gain
- Category: Marketing Analytics
- Category: Customer Engagement
- Category: Marketing Strategy and Techniques
- Category: Return On Investment
- Category: Marketing
- Category: Strategic Partnership
- Category: Data Analysis
- Category: Digital Marketing
- Category: Public Relations
- Category: Sales Process
- Category: Product Marketing
- Category: Brand Management
