Social Media Analytics and Sentiment Insights
Completed by Amarilis Rodriguez
April 1, 2026
6 hours (approximately)
Amarilis Rodriguez's account is verified. Coursera certifies their successful completion of Social Media Analytics and Sentiment Insights
What you will learn
Schedule and manage a data-tagged weekly content calendar using social media tools, then analyze performance metrics to optimize future posts.
Build audience personas from behavioral and demographic data, and evaluate how persona-based content performs to refine your content strategy.
Monitor customer interactions across digital channels, document them in a CRM with sentiment tags, and meet service-level response standards.
Apply sentiment analysis to classify and trend customer feedback, then synthesize findings into clear, stakeholder-ready insights for your team.
Skills you will gain
- Category: Customer Relationship Management
- Category: Social Media Management
- Category: Social Media Campaigns
- Category: Performance Analysis
- Category: Social Media Marketing
- Category: Social Media Strategy
- Category: Analytics
- Category: Content Scheduling
- Category: Social Media Content
- Category: Content Performance Analysis
- Category: Customer Relationship Management (CRM) Software
- Category: Content Optimization
