Strategies for Paid Campaigns
Completed by Yea Harn Liang
January 25, 2026
11 hours (approximately)
Yea Harn Liang's account is verified. Coursera certifies their successful completion of Strategies for Paid Campaigns
What you will learn
Master paid campaigns and CRO to drive business growth and customer engagement
Optimize landing pages with Unbounce and persuasion principles for higher conversions
Leverage dynamic ads on Facebook and Instagram for maximum ROI
Implement advanced bidding strategies and track performance using Google Analytics
Skills you will gain
- Category: Performance marketing
- Category: Conversion Funnel Analysis
- Category: Web Analytics
- Category: Google Ads
- Category: Budgeting
- Category: Advertising Campaigns
- Category: Pay Per Click Advertising
- Category: Paid media
- Category: Marketing Strategies
- Category: Bidding
- Category: Data-Driven Marketing
- Category: Campaign Planning
