Google Ads for Beginners
Completed by Rachel Mayo
January 24, 2025
2 hours (approximately)
Rachel Mayo's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Advertising Campaigns
- Category: Advertising
- Category: Pay Per Click Advertising
- Category: Campaign Management
- Category: Return On Investment
- Category: Keyword Research
- Category: Paid media
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Google Ads
- Category: Digital Advertising
- Category: Marketing
