Advanced Techniques for Strategic Account Management
Completed by Thanaporn Atthasat
March 11, 2026
3 hours (approximately)
Thanaporn Atthasat's account is verified. Coursera certifies their successful completion of Advanced Techniques for Strategic Account Management
What you will learn
Map real decision influence using relationship intelligence and detect early signals that shape account outcomes.
Identify and validate growth opportunities, then design personalized cross-sell, upsell, and renewal strategies.
Lead cross-functional and virtual account teams with clear roles, strong coordination, and confident client engagement.
Skills you will gain
- Category: Stakeholder Management
- Category: Cross-Functional Collaboration
- Category: Vendor Management
- Category: Sales Strategy
- Category: Consultative Approaches
- Category: Market Intelligence
- Category: Customer Relationship Management
- Category: Cross Selling
- Category: Sales Management
- Category: B2B Sales
- Category: Consultative Selling
- Category: Account Strategy
