The Marketing Plan
Completed by Jared Lively
May 1, 2025
16 hours (approximately)
Jared Lively's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Market Analysis
- Category: Financial Management
- Category: Planning
- Category: Marketing Communications
- Category: Market Research
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Integrated Marketing Communications
- Category: Customer Analysis
- Category: Performance Measurement
- Category: Marketing Channel
