Strategic Brand Management
Completed by Joelle Van den Bossche
December 26, 2025
33 hours (approximately)
Joelle Van den Bossche's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Consumer Behaviour
- Category: Brand Management
- Category: Continuous Monitoring
- Category: Business Metrics
- Category: Portfolio Management
- Category: Product Lifecycle Management
- Category: Strategic Marketing
- Category: Marketing Management
- Category: Integrated Marketing Communications
- Category: Value Propositions
- Category: Business Valuation
- Category: Brand Strategy
