Behavioral Marketing
Completed by Jaelon McKenzie
December 27, 2025
7 hours (approximately)
Jaelon McKenzie's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Customer Relationship Management
- Category: Personalized Campaigns
- Category: Data Collection
- Category: Marketing Strategies
- Category: Social Media Marketing
- Category: Google Ads
- Category: Driving engagement
- Category: Cross-Channel Marketing
- Category: Data-Driven Marketing
- Category: Target Market
- Category: Marketing Effectiveness
- Category: Marketing Analytics
