Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Dawn Lam
October 3, 2023
18 hours (approximately)
Dawn Lam's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Direct Marketing
- Category: Marketing Strategies
- Category: Content Marketing
- Category: Social Media
- Category: Search Engine Optimization
- Category: Marketing Planning
- Category: Marketing Management
- Category: Web Analytics and SEO
- Category: Digital Marketing Campaigns
- Category: Digital Media Strategy
- Category: Digital Brand Strategy
- Category: Marketing
