The Marketing Plan
Completed by Merennage Denura Fernando
August 11, 2020
16 hours (approximately)
Merennage Denura Fernando's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Communications
- Category: Performance Measurement
- Category: Customer Analysis
- Category: Market Research
- Category: Integrated Marketing Communications
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Metric
- Category: Market Analysis
