Google Search Advertising Foundations
Completed by Maritess Warmey
September 18, 2025
22 hours (approximately)
Maritess Warmey's account is verified. Coursera certifies their successful completion of Google Search Advertising Foundations
What you will learn
The benefits and capabilities of Google Ads
The fundamentals of keyword targeting, research, and planning
Essential terms and metrics to assess a Google Ads campaign
How assets can affect campaign performance
Skills you will gain
- Category: Bidding
- Category: Marketing Strategies
- Category: Advertising
- Category: Pay Per Click Advertising
- Category: Keyword Research
- Category: Campaign Management
- Category: Performance Measurement
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Quality Assessment
- Category: Copywriting
- Category: Performance Metric
