Strategic Brand Management
Completed by Siggns John-Akachi
January 11, 2026
33 hours (approximately)
Siggns John-Akachi's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Brand Marketing
- Category: Consumer Behaviour
- Category: Product Lifecycle Management
- Category: Portfolio Management
- Category: Strategic Marketing
- Category: Brand Strategy
- Category: Value Propositions
- Category: Business Valuation
- Category: Cross-Channel Marketing
- Category: Brand Management
- Category: Continuous Monitoring
- Category: Business Metrics
