Customer Value, Acquisition, and Retention
Completed by Oleksii Khaleta
April 27, 2026
4 hours (approximately)
Oleksii Khaleta's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Return On Investment
- Category: Customer Retention
- Category: Loyalty Programs
- Category: Customer Insights
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Predictive Modeling
- Category: Customer Acquisition Management
- Category: Customer Analysis
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Customer Data Management
