Google Ads for Beginners
Completed by Matthew Campbell
September 25, 2024
2 hours (approximately)
Matthew Campbell's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Paid media
- Category: Advertising
- Category: Pay Per Click Advertising
- Category: Keyword Research
- Category: Return On Investment
- Category: Online Advertising
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Digital Advertising
- Category: Campaign Management
- Category: Advertising Campaigns
- Category: Target Audience
