Behavioral Marketing
Completed by Samira Makama
January 12, 2026
7 hours (approximately)
Samira Makama's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Target Market
- Category: Social Media Marketing
- Category: Google Ads
- Category: Cross-Channel Marketing
- Category: Digital Advertising
- Category: Personalized Campaigns
- Category: Customer Relationship Management
- Category: Digital Marketing
- Category: Driving engagement
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Online Advertising
