Build Your Marketing Insights Google Analytics Foundations
Completed by Emma Purcell
August 14, 2026
17 hours (approximately)
Emma Purcell 's account is verified. Coursera certifies their successful completion of Build Your Marketing Insights Google Analytics Foundations
What you will learn
Configure GA4 properties, events, and conversions with accurate GTM implementation and validation.
Analyse acquisition, engagement, and conversion reports to extract actionable insights.
Apply event-based tracking and predictive metrics to improve campaign measurement accuracy.
Build Looker Studio dashboards and communicate insights clearly to stakeholders.
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Data Literacy
- Category: Marketing Analytics
- Category: Predictive Analytics
- Category: Dashboard Creation
- Category: Data-Driven Marketing
- Category: Web Analytics
- Category: Data Presentation
- Category: Verification And Validation
- Category: Data Storytelling
- Category: Google Analytics
- Category: Conversion Funnel Analysis
