Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Carmela Fava
December 27, 2023
18 hours (approximately)
Carmela Fava's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Data Ethics
- Category: Strategic Communication
- Category: Marketing Strategies
- Category: Journey Mapping
- Category: MarTech
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Integrated Marketing Communications
- Category: Personalized Campaigns
- Category: Cross-Channel Marketing
- Category: Data-Driven Marketing
