Google Search Advertising Foundations
Completed by Afaque Ahmed
July 20, 2025
22 hours (approximately)
Afaque Ahmed's account is verified. Coursera certifies their successful completion of Google Search Advertising Foundations
What you will learn
The benefits and capabilities of Google Ads
The fundamentals of keyword targeting, research, and planning
Essential terms and metrics to assess a Google Ads campaign
How assets can affect campaign performance
Skills you will gain
- Category: Marketing Strategies
- Category: Pay Per Click Advertising
- Category: Advertising
- Category: Digital Advertising
- Category: Advertising Campaigns
- Category: Bidding
- Category: Keyword Research
- Category: Campaign Management
- Category: Quality Assessment
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Copywriting
