Identify Buyer Segments with Data Analytics
Completed by Stephen Eric Smith
April 8, 2026
2 hours (approximately)
Stephen Eric Smith's account is verified. Coursera certifies their successful completion of Identify Buyer Segments with Data Analytics
What you will learn
Define buyer personas and analyze cross-tabulated data to identify and summarize key customer segments for targeted business strategies.
Skills you will gain
- Category: Data Presentation
- Category: Statistical Reporting
- Category: Pivot Tables And Charts
- Category: Target Market
- Category: Descriptive Analytics
- Category: Data Analysis
- Category: Persona (User Experience)
- Category: Data-Driven Decision-Making
- Category: Data Literacy
- Category: Consumer Behaviour
- Category: Data-Driven Marketing
- Category: Target Audience
