Customer Value, Acquisition, and Retention
Completed by Mian Saad Bin Saeed
September 30, 2025
4 hours (approximately)
Mian Saad Bin Saeed 's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Data Management
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Insights
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Marketing Effectiveness
- Category: Brand Loyalty
- Category: Data-Driven Marketing
- Category: Predictive Modeling
- Category: Customer Acquisition Management
- Category: Customer Analysis
