Customer Value, Acquisition, and Retention
Completed by Mian Saad Bin Saeed
September 30, 2025
4 hours (approximately)
Mian Saad Bin Saeed 's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Acquisition Management
- Category: Customer Relationship Management
- Category: Predictive Modeling
- Category: Marketing Effectiveness
- Category: Customer Relationship Building
- Category: Marketing Strategies
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Insights
- Category: Marketing Analytics
- Category: Brand Loyalty
- Category: Customer Analysis
