CRM Analytics Fundamentals
Completed by Jade de Oliveira Lourenção
July 22, 2026
1 hours (approximately)
Jade de Oliveira Lourenção's account is verified. Coursera certifies their successful completion of CRM Analytics Fundamentals
What you will learn
Analyze CRM data to track lead progression and lifecycle stages
Calculate conversion rates and identify pipeline bottlenecks
Segment audiences using CRM data for targeted communication
Design automated workflows based on customer behavior and intent
Skills you will gain
- Category: Customer Communications Management
- Category: Customer Insights
- Category: Workflow Management
- Category: Sales Development
- Category: Customer Engagement
- Category: Customer Retention
- Category: Prospecting and Qualification
- Category: Personalized Campaigns
- Category: Sales Support
- Category: Customer Analysis
- Category: Marketing Analytics
- Category: Customer Relationship Management (CRM) Software
