Foundations of Business Strategy
Completed by Lorenzo Rossetto Martins
April 23, 2026
9 hours (approximately)
Lorenzo Rossetto Martins's account is verified. Coursera certifies their successful completion of Foundations of Business Strategy
What you will learn
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Skills you will gain
- Category: Organizational Strategy
- Category: Business Strategy
- Category: Strategic Decision-Making
- Category: Strategic Thinking
- Category: Value Propositions
- Category: Business Analysis Tools
- Category: Business Economics
- Category: Corporate Strategy
- Category: Competitive Analysis
- Category: Business Planning
- Category: Market Analysis
- Category: Market Dynamics
