Sustainable Marketing and Consumer Trends
Completed by Kristīne Baltača
August 19, 2025
19 hours (approximately)
Kristīne Baltača's account is verified. Coursera certifies their successful completion of Sustainable Marketing and Consumer Trends
What you will learn
Create a marketing strategy that supports a circular business model.
Identify key motivators and barriers that influence sustainable consumer behavior.
Discover how a company's purpose, values, and messaging shape a sustainability-aligned brand.
Apply knowledge of policy, market trends, and traceability tools to develop sustainability messaging.
Skills you will gain
- Category: Environmental Issue
- Category: Driving engagement
- Category: Digital Marketing
- Category: Marketing Communications
- Category: Sustainability Standards
- Category: Brand Marketing
- Category: Market Opportunities
- Category: Law, Regulation, and Compliance
- Category: Emerging Technologies
- Category: Marketing Management
- Category: Corporate Sustainability
- Category: Sustainable Business