Customer Value, Acquisition, and Retention
Completed by Isatou M Bokum
January 13, 2026
4 hours (approximately)
Isatou M Bokum's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Data Management
- Category: Predictive Modeling
- Category: Marketing Analytics
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Insights
- Category: Customer Retention
- Category: Data-Driven Marketing
- Category: Customer Relationship Building
- Category: Brand Loyalty
- Category: Customer Acquisition Management
- Category: Marketing Effectiveness
