Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Wai Yan Yau
December 8, 2023
18 hours (approximately)
Wai Yan Yau's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Channel
- Category: Marketing Strategies
- Category: Integrated Marketing Communications
- Category: Digital Marketing
- Category: Strategic Communication
- Category: Marketing Automation
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: MarTech
- Category: Journey Mapping
- Category: Cross-Channel Marketing
- Category: Data Ethics
