Execute B2B Lifecycle Strategies
Completed by Seth Trachtman
July 27, 2026
2 hours (approximately)
Seth Trachtman's account is verified. Coursera certifies their successful completion of Execute B2B Lifecycle Strategies
What you will learn
Analyze engagement data to identify intent signals and prioritize B2B leads
Apply BANT, MEDDIC, and behavioral fit frameworks for lead qualification
Build automated lead scoring and lifecycle workflows in HubSpot
Design adaptive nurture sequences using attribution and engagement data
Skills you will gain
- Category: Sales
- Category: B2B Sales
- Category: Prospecting and Qualification
- Category: Customer Relationship Management (CRM) Software
- Category: HubSpot CRM
- Category: Sales Pipelines
- Category: Customer Engagement
- Category: Workflow Management
- Category: Business Marketing
- Category: Prioritization
- Category: Marketing Automation
- Category: Sales Process
