Introduction to Generative Engine Optimization (GEO)
Completed by Brennan Gerle
December 23, 2025
8 hours (approximately)
Brennan Gerle's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Lead Generation
- Category: Web Analytics and SEO
- Category: Prompt Engineering
- Category: Content Strategy
- Category: Google Gemini
- Category: Responsible AI
- Category: Generative AI
- Category: Generative Engine Optimization (GEO)
- Category: Content Optimization
- Category: Search Engine Optimization
- Category: AI literacy
- Category: Content Performance Analysis
