Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by SPYRIDON DRAKOS
July 25, 2021
18 hours (approximately)
SPYRIDON DRAKOS's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Strategies
- Category: Marketing Channel
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: Digital Marketing
- Category: MarTech
- Category: Journey Mapping
- Category: Marketing Automation
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Data Ethics
- Category: Cross-Channel Marketing
