Behavioral Marketing
Completed by ESTEFANY GABRIELAMORA
January 17, 2025
7 hours (approximately)
ESTEFANY GABRIELAMORA's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Customer Relationship Management
- Category: Personalized Campaigns
- Category: Email Marketing
- Category: Marketing Effectiveness
- Category: Digital Marketing
- Category: Driving engagement
- Category: Data-Driven Marketing
- Category: Social Media Marketing
- Category: Google Ads
- Category: Cross-Channel Marketing
- Category: Target Market
- Category: Digital Advertising
