The Marketing Plan
Completed by Raj Mridha
November 22, 2025
16 hours (approximately)
Raj Mridha's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Customer Analysis
- Category: Market Research
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Integrated Marketing Communications
- Category: Marketing Communications
- Category: Performance Measurement
- Category: Performance Metric
- Category: Marketing Channel
- Category: Customer Retention
- Category: Market Analysis
