Analytics, ROI, and Evaluation
Completed by Estela Marie Suarez Fiallo
February 10, 2026
11 hours (approximately)
Estela Marie Suarez Fiallo's account is verified. Coursera certifies their successful completion of Analytics, ROI, and Evaluation
What you will learn
Master KPIs and metrics for optimized business performance.
Improve marketing funnels to boost conversions.
Leverage Crazy Egg and Google Analytics for data-driven insights.
Maximize ROI with effective campaign strategies.
Skills you will gain
- Category: Marketing
- Category: Data-Driven Decision-Making
- Category: Business Metrics
- Category: Data-Driven Marketing
- Category: Heat Maps
- Category: Web Analytics
- Category: Customer Engagement
- Category: Google Analytics
- Category: Marketing Effectiveness
- Category: Return On Investment
- Category: Marketing Strategies
- Category: Key Performance Indicators (KPIs)
