Digital Advertising
Completed by CAROLINA CALIRI DOS SANTOS
March 2, 2026
15 hours (approximately)
CAROLINA CALIRI DOS SANTOS's account is verified. Coursera certifies their successful completion of Digital Advertising
What you will learn
Build the knowledge and skills you need to run successful digital advertising campaigns in just 4 weeks. No prior experience required
Conduct keyword research and set up Google Search campaigns that are optimized for better ROI
Create and manage effective advertising campaigns on LinkedIn, Facebook, and Instagram using platform-specific tools and best practices
Analyze influencer marketing strategies, including identifying appropriate influencers & evaluating campaign effectiveness through relevant metrics
Skills you will gain
- Category: Marketing Analytics
- Category: Keyword Research
- Category: Marketing Effectiveness
- Category: Campaign Planning
- Category: Google Ads
- Category: Online Advertising
- Category: Data-Driven Marketing
- Category: Paid media
- Category: Social Media Campaigns
- Category: Meta Ads Manager

